CFC - Align Outcomes
Write your awesome label here.
Course features
-
Author: Name
-
Level: Advanced
-
Average time:
40 Minutes -
Video time: X hours
-
Exams: X
Course overview
Too often sellers focus primarily on advancing their own sales process, while overlooking the buyer’s journey and the outcomes customers are actually trying to achieve, which often causes deals to stall. This training helps sellers align buyer and seller outcomes by understanding customer priorities, identifying both big and small outcomes, and planning conversations that create value for both parties. Participants can expect practical planning exercises and discussion activities that help them prepare more strategic, customer-focused conversations tied to real opportunities.
Recommended Prerequisite Course(s)
ECS Courses 1-4
CFC Course 1
CFC Course 1
What's included?
Closer to Athletic Training than Corporate Training
Our habit-forming system connects every course topic to the behaviors that create lasting improvement.
Sellers begin with focused training on one critical skill, then move into structured practice → coaching → repetition → feedback → reinforcement.
The system is designed to move the learner beyond course completion and toward consistent behavior change.
Sellers begin with focused training on one critical skill, then move into structured practice → coaching → repetition → feedback → reinforcement.
The system is designed to move the learner beyond course completion and toward consistent behavior change.
Training
Training establishes the core skill, uses Assessments to surface where the learner is starting, and clarifies the Outcome they are working toward.
Structured Practice
Practice gives sellers a guided way to apply the skill, while Tools help them turn the concept into action tied to a specific Outcome.
Coaching
Coaching adds Support around the learner’s real sales situations, using Feedback and Tools to help improve execution.
Repetition
Repeated Practice helps the skill become more natural, while Reinforcement keeps sellers returning to the behavior until it becomes consistent.
Feedback
Feedback, Scorecards, and Assessments help sellers see what is improving, what is missing, and where to focus next.
Reinforcement
Reinforcement keeps the skill active after training, with Tools and Scorecards helping sellers stay connected to the desired Outcome.
Patrick Jones
Patrick brings more than 10 years of experience working in the energy, environment, security, transport, and other high-tech sectors to his role as a senior consultant. He has worked with governments, businesses, and non-governmental organizations in a variety of roles, including project manager, program manager, and interim executive director. He has also provided consultancy and management services for public and private customers.
Created with
